RCR Wireless had an interesting story on the availability of the iPhone. It turns out that the big carrier get into exclusive distribution deals with cell phone manufacturers. It locks out the small carriers and their customers from buying these phones. These deals are not new. The most recent and widely discussed such deal is the AT&T and Apple iPhone deal. What is a little surprising was the tone of the article. It starts out focusing on all handsets, but the middle of the story is on the hardship of rural customers going without the iPhone.
It seems like Apple is creating another paradigm shift. These exclusive deals are not new. But if there is a change to the law to get around these deals, will we have the iPhone cache to thank for it? After all, what other cell phone would get people so riled up?