Busy week in the browser world. Google shocked the world with the beta introduction of their browser called Chrome. Its claim to potential success is that it is supposed to be much fast to load pages.

MIcrosoft is also talking about a new way to load web pages that has the advertising people nervous. Their solution is to block third party sites from loading content on a page. When you are loading a page at some site, like Geogad, you also load content from other companies like Google. In the case of Geogad,  we use both Google Adwords to place some ads and Google Analytics to keep track of the numbers of visitors to the site. There is very little info in the article above, but it suggests that these types of third party software would be stripped from the web page before it is loaded. It would certainly speed things up since you would not have to wait for ads to load, but it would really mess up free software additions like Google Analytics.

Microsoft says that their solution gives people back their privacy. As far as the advertisers, there is nothing that would stop Geogad from displaying its own ads with this new system. The new system will prevent people from being tracked as they go from site to site. It also would be tougher for Google and other advertisers to keep its revenue growing if they lose the ability to serve and track ads. But it may be the only way that Microsoft, with its very popular browser, has to slow down Google.

It looks like Google released their new browser just in time.