Posts Tagged ‘Olympics’

Learning from the Mobile Olympics

Friday, October 17th, 2008

It is always great to get numbers from the big players on how their Internet video deployments are going. And one of the biggest was undoubtably NBC’s Internet Olympic portal.

After paying $900 million for the exclusive rights, they claim to have sold $1 billion in advertising. Not bad considering no one was even sure that people would watch the Olympics on the Internet.

But watch they did. Over 6.5 million unique visitors to be exact. Which translates into 36 million page views, 826K mobile video views and 300k text or multimedia alerts over 17 days.

That translates into $153 per person and $27 per page view, assuming all the advertising was just on the Internet pages. Silly assumption, of course. But if this test of the viability of the Internet could be profitable, just wait until the next one.

Winning and Losing with Online Video

Wednesday, September 3rd, 2008

This past week had a couple of important milestones for the online video industry. On the plus side, a judge agreed with Veoh that it acted reasonably in how it handled unauthorized content distributed on its site. Veoh polices the content and removes offending material, especially when asked by the copyright holder. This victory for Veoh is a victory for the entire online video industry that allows users to upload content.

On the negative side, NBC reported great audience numbers for its online Olympic video streams. The problem was that they were actually number 2 behind Yahoo. But the really sad part is that despite streaming 72 million videos, they only made $5.75 million or 7.3 cents per stream in video ad revenues. Despite the fact that everyone expected that they would get a large amount of interest from viewers, NBC could not interest many advertisers in including their ads.

But this is only a temporary negative. These great audience numbers will probably convince advertisers to place their ads in the online coverage during the 2010 and 2012 Olympics.