Easy Mobile Payments a Long Way Away
Wednesday, September 10th, 2008One of the best ideas for cell phones is to use them to handle small monetary transactions. For example, Japan has been using a combo of near field communications, cell phones and special online chips to identify customers and charge customers as they wave their cell phones near subway turnstiles. One wave of your cell phone and the price of the ticket is automatically debited from your account.
O2 in London just finished a similar trial using special cell phones and the electronic payment system in the London underground. The trial was a glowing success with 80% customers reporting that would like to use this system to pay for their tickets. Sadly the trial will not be rolling out to mass adoption. The problem is that the electronic and payment systems required for commercial deployment is too much for now. For example, one of the reasons that the system works in Japan is that the largest cell phone companies also own large banks. Without all of that financial infrastructure in house, it will be a while before anyone finds a successful business model to handle multiple small transactions.
But keep your fingers crossed that some bank or credit company (or maybe a very plucky startup company) will make the leap.
