Last night, HispanicNet had a wonderful series of talks and a panel presentation on the state of multimedia and the web version 2.0. I was very impressed by the quality of the speakers and the material that they presented. I also got a great many suggestions from the people that I spoke to on how to improve my networking and expand my number of contacts.

The presentations started with Cheryl Contee. Her talk was on how Web 2.0 and social networks can help your business.  She had two charts that really had an impression on the crowd. The first showed the percentage of 30 year olds in the US who read the newspaper. It peaked around 70% back in the 30’s. The invention of the radio started to bring the percentage down slowly. The invention of the television increase the drop (or negative slope, for those of you who remember how to graph a line). With the Internet, the percentage is currently down to 30% and looks like it is falling off a cliff. There was some discussion in the audience on if there will be paper-based newspapers or magazines in the future.

The second chart showed the popularity of various social networking sites across the world. Facebook and MySpace rule in the US, but Bebo is where it is at in Europe. If you want to follow the crowd in Asia, you should look at Friendster (remember them?).

The second presenter was Carlos Melcer of intouch group inc. His talk focused on US Hispanics and the mobile phone and Internet market. I knew that Spanish TV was growing fast, but I had no idea that radio was still so popular among Hispanics. Also Hispanics save a very small percentage of their money compared to the general US population, which is great for marketers but maybe not so great for Hispanics. One out of every $12 spent in the US comes from Hispanics. I am sure that there would be a great market for Spanish language tours from Geogad. More for my To-Do list.

The third presenter was Jeff Ulin. He gave a brave effort at speaking during his talk with his terrible cold, but his voice completely gave out later during the panel discussion. It was a real pity because his talk was all about revenue and permission models for multimedia content on the Internet. This is his specialty in his practice at Wilson Sonsini Goodrich & Rosati. The crowd was really eager to learn more. Hopefully, he will be able to return at another time and continue the discussion.

The last talk was given by Kul Wadhwa, Director of Business Development for Wikipedia. Wikipedia has hired Wadhwa to increase revenues without changing its non-profit status or, more importantly, alienating its 100,000 volunteers. So how do you make money with completely free-to-use-any-way-you-want content? You work with book publishers to create paper versions of your content. You partner with YouTube on providing video content on Wikipedia pages. I had also heard of an effort by Wikitravel to package their content as paper-based travel books. Don’t laugh. Lonely Planet did something very similar with their users’ travel suggestions when they published their Blue List.

What I thought was very interesting is that China has banned Wikipedia because Wikipedia insists upon retaining its neutral point of view in its articles. Even so, the inventive Chinese hackers have managed to make the banned Wikipedia site one of the top 200 sites in China. Wikipedia has some serious competition in China from Baidu. Baidu has copied the content of Wikipedia’s pages, reformatted it into their own pages and presents it as their content. It is a new take on the quote:

We have met the enemy and they are us.

 Today at Macworld I spoke to RouteBuddy and Garmin about the idea of making a open source method to allow users to upload Geogad Mobile Tours and similar content to their GPS products and solutions.  Let’s hope that they are interested in a nice, simple open format as I discussed in my previous post.  It would make a killer app from their side and allow regular people (and Geogad, of course) to create and post their own tour content.  All in all, very Web 2.0. 

Today at Macworld, Steve Jobs finally put the rumors to rest.  Yes, Apple is introducing the much rumored iPhone.  Judging by today’s demo, it will be a hot device.  It is quite literally the merging of the iPod (music, video, and photo) with a phone with an Internet browser.  Just to review the basic features, it is a device with a single button that has a 3 1/2 inch touch sensitive hi-res screen.  It will only be available on Cingular (soon to be the rebranded AT&T, …it’s BACK) for $499 for a 4G model and $599 for a 8G model.  Both versions require a 2-year plan.  The iPhone will be available in the US in June, which will give everyone a chance to start saving their latte money to buy this new phone. 

From Geogad’s point of view, the new iPhone looks great.  Its large screen and iPod functionality will allow travelers to view and play their Geogad Mobile Tours as a selected playlist.  The iPhone will even allow the user to see the album art in each MP3 as if they were books in a bookshelf so the user can see what is coming up and what they have already listened to.  The Internet browser seems to be able to view regular web pages in vivid detail.  If so, then it may be possible to surf to the regular Geogad web pages without having to deal with the limited WAP-type pages.

On the downside, the Iphone was reported by CNET to not have 3G capabilities.  They create a multimedia phone with a low speed connection.  What are they thinking? Maybe they are planning to have the user handle high speed communications with WiFi.  Now we just need to roll out WiFi.

Another downside for Geogad is how to best support providing our content to mobile devices.  After all, the big mobile streaming standard were MP4 and Microsoft WMV and WMA.  The other major trend in mobile content is also one of the biggest.  Verizon and YouTube/Google are teaming up to offer limited YouTube downloadsvia Flashlite.  It seems that the future of mobile content standards are going to be determined by the big cell phone and content companies teaming up to offer their content flavor to their customers. 

Let’s just hope that they work among themselves to provide some interoperability.  It is still a messy, mobile world out there. 

Speaking of messy, how do you suppose that you keep the screen clean if you are always touching it.  Also, how do you protect the screen from scratches if you are always testing it.  iPod are great devices, but they are notorious for how easily they are damaged.  Will this be an issue with the iPhone?  After all, is there any standard portable electronic device that has to take as much punishment as a regular old cell phone?

Another downside is the pricing.  But given that Apple does not want to lower the margins on their iPods, they really could not have sold the iPhone at the standard pricing for smart phones in the $200-400 range.  After all, that is the price of the standard Video iPod now.  Since the iPhone is also a phone and Internet browser, it would have to be price at least $100 higher than the Video iPod while still below the important mental price point of $700.  After all, you are starting to get in the range of a good laptop computer at that point. 

iPhone, Real, Flash, Cingular, MacWorld, Garmin, RouteBuddy, open source, GPS, multimedia, Verizon, WiFi, Geogad