I attended the SD Forum Marketing SIG last night.  The topic was How to Jump-Start Your Strategic Planning, and the speaker was Brad Reddersen. 

Maybe the talk was too general, or he did not have enough time to go into his important examples and points.  But I did not get much out of this talk.  His main theme is that all organizations need to figure out their business ecosystem.  Once this is understood, then they need to figure out their place in it and where they want to be in the ecosystem in 5 years.  The important thing is not to try to build the entire ecosystem on your own but to leverage strategic partnerships, alliances, standards, patents, intellectual property, and government regulations to give your business a competitive edge that is sustainable over the long term.

Since I have been thinking along these lines for over a year with Geogad, it did not provide any new insights.

Technorati tags: SD Forum, Marketing SIG