Posts Tagged ‘Hulu’

Hulu Proves That Online Video Is A Hit

Monday, November 3rd, 2008

Hollywood is very nervous about letting its content out on the Net because they are not sure where the money is going to come from. But the users want the content when they want it where they want it. Hulu has just released some great numbers showing that their services has expanded from 1.7 million streams a month to 142 million streams a month. It is nowhere near YouTube yet, but Hulu proves that free high quality content can be successfully mixed with ads to the benefit of everyone.

OnLine Video Pulling in Big Bucks

Saturday, September 13th, 2008

Great blog post by Will Richmond on how much CPM the Hulu online video network might be making off of its premium content. He estimates that Hulu is able to charge about $30-$60 CPM. He also estimates that the online shows of Heroes is able to generate around $0.50 - $0.75 /  user / episode. And that is with just about 1 1/2 minutes of ads per show compared to the 20 minutes of ads per show that you currently see on TV.