Read about a brilliant way to combine location-based apps and customer rewards and brand marketing. Yesterday, Loopt and Virgin America rewarded users who checked in at the SF or Cancun International Airports between the hours of 11AM to 3PM PST with 2 for 1 tickets to Cancun. The only problem was that I did not hear about it until it was far to late. Bummer!
At the Astia CEO Forum meeting, I got a great review on branding and messaging. The meeting was headed by John Walsh and Matt Cooke from Iron Creative Communication. If you visit San Francisco, you may have seen their branding campaign for the deYoung Museum. They also worked with Astia on a tight time budget to come up with its branding message.
I really enjoyed the meeting, and John and Matt did a great job keeping us focused. (It is not easy to keep over a dozen high energy entrepreneurs focused.) The idea behind branding is to figure out your targeted message and how you will get that out through your branding. For example, if Geogad’s target message is “Your personal mobile tour guide that can guide you around travel destinations around the world with the mobile devices that you carry with you”, then its branding might be “fun, ease to use, anytime, anywhere”.
