Every other news article on the iPhone Apps Store includes a mention of how Apple is the ogre that controls who can pass over their bridge to the iPhone users. This monopoly is always compared to the other famous tech monopoly, Microsoft and its Windows product. The latest unhappy iPhone App Store developer is none other than Google.

On one hand, it is bizarre that a big company like Google cannot get their press releases and software releases synch up. On a side note, they did have a misfire on their Chrome browser as well. But it was not due to the delay of a competitor but by the efficiency of snail mail in Europe and the lack of a holiday. (Consider the irony: snail mail throwing of a Internet giant and the lack of a holiday in Europe compared to the U.S.)

On the other hand, it is nice to know that all developers, big and small, will be made to dance to Apple’s unknown App Store rules and policies.

The Mobile OS landscape is in flux. But the question is who will be the winners going forward. My guess is that the older operating systems will just not provide the experience that user will grow to prefer. They will still have their niches, but they will be squeezed out of new applications.

The two newest operating systems are the Apple iPhone and the Google Android. Google has had a slow start out of the gate than Apple, but the software will appeal more to developers and possibly users as Google uses its knowledge and money to port the Google applications to the Android platform.

Apple strength is that it keeps tight control over its platform and its applications. That is also its potential weakness. This rigid platform provided users who were unfamiliar with the mobile web and mobile devices in general a pretty and safe place to learn and experiment with their new devices. But more technical users are already chaffing to hack the iPhone.

By its very nature, Google is going to be as hands off as possible. This is not due to good will on its part. Google is interested in making money on ads, not being a type of mobile police officer. It is even ignoring the small amounts of cash that it could make from cut in app download revenues. Google is interested in preserving its cash cow and can be generous on every other aspect of its operating system and app store. What is really interesting is how older companies like Microsoft approach the new mobile market with the same outlook as before. Someone at Microsoft should really sit down with Ballmer and explain the rational in giving away software. They might want to start by showing how much money Google could make with mobile ads if it can corner the market the way that it did on the regular Internet.

If you follow the mobile market, then you know that there are essentially 4 operating systems that are really making wavies. The two oldest are the Blackberry, which is closed source and private, and Symbian, which was recently purchased by Nokia and made open source and free. Both of these systems are rather old school. Their basic code was written before the days of social networking and user generated content. The last two are the newest, the Apple iPhone, which is closed and private, and Google’s Android, which is open source and free. Both of these two systems were freshly created with the newest Internet applications in mind.

There are lots of other programming languages for mobile devices that you just don’t hear much about anymore. Sometimes you hear about the open source effort of Linmo, a kind of open source Linux for smartphones, mentioned in the same sentence as the Google Android, which borrowed heavily from it. But without a big company and an even bigger marketing effort, it is unlikely that it will be able to compete with other free, solid operating systems. The other big loser is Java for mobile phones, also called J2ME. It has dropped in importance so much that Handango, a top distributor of mobile applications, will not even distribute free J2ME applications anymore. Ouch!

Apple makes a great computer, but it did not really attract a lot of hackers. That is the problem with closed hardware systems like Apple. But I learned recently that the real problem for developers was with the legal issues.

The Apple NDA, which every developer has to agree to in order to download the iPhone SDK, forced developers not to talk about Apple’s technology. But this also prevents developers from learning from the mistakes and time spent by other developers. The way that the Apple’s NDA was phrased forced developers to essentially keep reinventing the wheel since they were not legally allowed to share solutions. It was so bad that the best place for developers to network with other iPhone developers is at Google groups. As Homer Simpson would say, “D’oh”.

Finally Apple is catching up to reality. They have changed the NDA and are even including forums on their own site. It only took three months or so.

I realize that Google is being extremely hands-off with respect to who used the Android platform and how. But what kind of strategy is it to release the new G1 phone, the first of its kind, into Walmart at a $30 discount within a month and a half of its official release? Driving the high-end market down is sure to hurt Nokia, but will it backfire and make Apple look even more desirable and high end? Is this the only way for Google, Verizon and HTC to make the sales numbers on the G1 that they has promised?

This is going to be a crazy holiday season. But it will be a great time to be a consumer.