Thanks for a post on MarkJNet, I have a new favorite web site (right below Geogad, of course). It analyzes what downloadable apps are available from the iPhone App Store. Its lovely interface breaks down the information in all sorts of interesting ways such as by subject like Travel. It also breaks the apps down by price, when they were uploaded, how many times they were downloaded and their rankings.
Keep up the good work, MarkJNet.
Just when you think that there is no hope for the economy, much less mobile Internet advertising. AdMob publishes some really wonderful numbers. It seems that mobile ad requests and ad inventory is almost even. For example, in the U.S., the total ads requested by mobile web sites were 1.99 billion, and 1.79 billion were served. According to the report, part of the reason that the number of ads served is that AdMob is starting to not serve ads to low traffic sites.
The sad part of the report is a breakdown of the capabilities of the phones used in the U.S. vs. the rest of the world. In places like India and Indonesia, approximately 80% of phones accessing AdMob ads can handle streaming video. Meanwhile, the U.S. with its highly desired advertising market, only has 27% of phones that can handle streaming video.
Yesterday I attended MobileMonday. It is a really great venue to find out the latest and greatest on the mobile web space. It is always packed, and last night was no exception.
Often the meeting focuses on a new mobile gadget or application. Last night, the focus was pulled back a little further to provide a bigger picture of the mobile web and mobile ad area. But we could not completely escape seeing new apps. AdMob is about to open beta testing on a new mobile analytics package. It seems very similar to the look and feel of Google Analytics but of course is focused just on the mobile area. Instead of getting a report of which browsers your users are using on your site, you can find out which carriers and which mobile devices they are using. Combine this feature rich data with a slick interface and you get a mobile marketer’s dream. Combine it with the price, FREE, and you get an easy way for companies to investigate how useful the mobile web is for them.The reason that it is free is that it will give AdMobs the best source of valuable data into the mobile ad market, which is predicted to be worth billions.
The most interesting point from the AdMob’s presentation is that AdMob is currently used on 5500 mobile sites. I would love to know what percentage this is of all mobile sites. If anyone out there has an estimate, let me know.
The promise of AdMob’s Analytics is great, but Opera presented their measured data on the state of the mobile web. This includes breakdowns on most popular websites across specific countries and how quickly number of users are growing. One thing that I found interesting was that the average user is viewing 202 pages per month and that WAP sites, which were never very popular, are becoming a smaller percentage of the number of sites being visited.
