Been working on adding more functionality to the Geogad web site. This increased functionality will include more Flash.  All of the information that I have been reading about adding Flash to web sites usually suggest that you don’t do it because it will make many people angry.  I have to wonder if that is still the case any longer.  If Flash is used in a way that makes it easier for people to see Geogad’s mobile tours, then I have to think that it will be considered a good addition by most.  The biggest issue is the required bandwidth and including comments about the content that search engines can understand.

The other issue that I am researching is how to add more transparent advertising systems.  I would like to see something a bit more like Google’s Adwords and less like the one-size-fits-all system that is currently in place.  Like traditional advertising in newspapers, magazines and most web sites, Geogad changes a set amount per month for each type of ad media.  The goal is to get something more like a cost per view or cost per download model.  The real difficulty with the model is not tracking the views or downloads.  It is finding a simple way to charge customers each month with a varying fee that is based on served ads.  The payment system that Geogad is currently using is Paypal.  While Paypal has a subscription service, the payment amount is fixed and agreed to before the customer is charged. 

Technorati tags: Geogad, Flash, Paypal, Google, Adwords, redesign web site