Google and Apple have very different business models where mobile is concerned. Apple makes their money selling hardware. Google makes their money displaying ads. Apple can change more for their hardware if it is exclusive to them. Google makes more money if they can expand their reach. This is a lesson that Apple is well-aware of.

The latest from Bloomberg is that iAds are selling at steep discounts to what they were at launch. We talking 50 to 70% off. Everyone agrees that advertisers are not interested in high costs, just results. iAds is also at a disadvantage in that they only target Apple devices. Google does not care if its ads are displayed on its Android platform or Apple’s iOS or Blackberry or anywhere else. It just cares about the quality of the ad and the user’s interaction. This different attitude puts Google more in line with the advertiser.

Apple iAds can certainly come back, as long as the customer come first.

Digital data is growing non-stop. AT&T is shuttling their mobile data from their telecom networks to WiFi in an attempt to keep up in a few key high traffic area. To quote FierceWireless,

AT&T uses 24,000 Wi-Fi hotspots to supplement macro cellular coverage in a handful of locations in key markets. The areas, which AT&T calls Wi-Fi hotzones, include Austin’s Sixth Street, Chicago’s Wrigleyville, downtown Charlotte, N.C., New York’s Times Square and San Francisco’s Embarcadero district.

Fierce Mobile Content just published some great info on the number of apps on the top app markets. The info comes from Distimo’s report on app metrics. To quote the article

Google’s (NASDAQ:GOOG) Android Market now offers more free mobile applications than Apple’s (NASDAQ:AAPL) rival App Store, according to new data published by app marketplace analytics firm Distimo. Android Market now touts over 134,000 free apps, compared to almost 122,000 free selections in the App Store. The increase of free Android apps is one facet of Android Market’s overall growth: According to Distimo, at its current pace Android Market is expected to offer more total mobile  applications than any other store approximately five months from now, followed in descending order by the App Store, Microsoft’s (NASDAQ:MSFT) Windows Phone Marketplace, Research In Motion’s (NASDAQ:RIMM) BlackBerry App World and Nokia’s (NYSE:NOK) Ovi Store.

For now, the App Store remains in front with over 330,000 applications for the iPhone and iPod touch, with the iPad App Store offering over 75,000 tablet-optimized solutions. Android Market is next at more than 206,000 apps. From there, the decline is steep: Ovi Store checks in at almost 30,000, BlackBerry App World is close to 27,000 and Windows Phone Marketplace trails at close to 12,000. “Only moderate growth was observed in most of the application stores over the course of the past several months, however overall growth picked up again in March,” Distimo notes. “The App Store for iPhone is the largest store in terms of all applications available–however, it was among the slowest growing stores in terms of relative growth [last month].”

Distimo adds that despite increasing competition from Android and BlackBerry tablets, the iPad enjoys a sizable lead in the category. Daily downloads in the Top 100 overall paid and free applications for iPad combined exceed 500,000, corresponding to daily revenues of about $400,000, excluding in-app purchases.

The mobile industry is never dull. RIM has just acknowledged that their ecosystem is not appealing to developers. And where the developers go, the mobile industry goes. Get all the details with this release.

We all know that the name of the Internet game is to get viewers to tune in. With video, it is an even bigger deal since video requires more bandwidth and setup to operate properly. Advertising Age printed the results of a great study on how long you can expect your videos to keep your viewers entertained. To quote the article by Matthew Cutler,

…on average, nearly 20% of the audience that starts watching a given video clip will abandon it within the first 10 seconds of playback….Within the first 30 seconds of a video, you can expect to lose 33% of your viewers. At 60 seconds, 44% of the audience that started viewing the clip will have left.

Moral of the story: the first 30 seconds really need to be what the viewer wants.