Mobile search company, ChaCha, has been on a tear this last year. I saw a presentation given by one of their execs back in June at NewTech. Since then, they have really been growing. They report 1.7 million users asking a total of 50 million questions since the product debuted in January.

The question that the exec really could not answer at the time is how were they going to make money. They have now released the answer, rich media SMS. Right now, the service is really used by the under 25 age group. It will be worth watching over the next few months how these type of ads fair during the economic slowdown.

Tags: advertiising, ChaCha, mobile, search

This entry was posted on Tuesday, November 4th, 2008 at 3:04 pm and is filed under Business Lessons. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.