Changing Outlook from the Mobile Consumer
Two interesting reports came out today. At first glance, they would seem to have nothing to do with each other. But as you begin to think about, you can see that they are very closely tied.
The first report lists the top 10 handsets in the U.S. Not too surprisingly, the top spot goes to that business person’s favorite, the Blackberry curve with 26% of the market. The closest competitor is the consumer friendly Apple iPhone at 9%. Not bad for iPhone since it has only been selling for over a year while the Blackberry is often purchased by a person’s employer.
The second report states that a measly 12% of Americans have used high-end mobile apps like email and video. These reports sound like they are coming from different countries. What people who work in the mobile space to create the next great mobile service forget is that most Americans don’t even try these services.
There is still much more education of the mobile consumer to come. In the next stage of mobility, the iPhone will be more important than the Blackberry. Both are great devices and are bringing the consumer what they want. But the iPhone with its limited feature set on its clean, intuitive user interface is the most likely device to teach consumers what they can do with the phones.
Tags: Blackberry, iPhone, mobile