It is always great to get numbers from the big players on how their Internet video deployments are going. And one of the biggest was undoubtably NBC’s Internet Olympic portal.

After paying $900 million for the exclusive rights, they claim to have sold $1 billion in advertising. Not bad considering no one was even sure that people would watch the Olympics on the Internet.

But watch they did. Over 6.5 million unique visitors to be exact. Which translates into 36 million page views, 826K mobile video views and 300k text or multimedia alerts over 17 days.

That translates into $153 per person and $27 per page view, assuming all the advertising was just on the Internet pages. Silly assumption, of course. But if this test of the viability of the Internet could be profitable, just wait until the next one.

Tags: advertising, mobile, Olympics, video

This entry was posted on Friday, October 17th, 2008 at 6:10 pm and is filed under Business Lessons. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.