AdMob’s Latest Numbers: Recession, What Recession?
Just when you think that there is no hope for the economy, much less mobile Internet advertising. AdMob publishes some really wonderful numbers. It seems that mobile ad requests and ad inventory is almost even. For example, in the U.S., the total ads requested by mobile web sites were 1.99 billion, and 1.79 billion were served. According to the report, part of the reason that the number of ads served is that AdMob is starting to not serve ads to low traffic sites.
The sad part of the report is a breakdown of the capabilities of the phones used in the U.S. vs. the rest of the world. In places like India and Indonesia, approximately 80% of phones accessing AdMob ads can handle streaming video. Meanwhile, the U.S. with its highly desired advertising market, only has 27% of phones that can handle streaming video.