Great blog post by Will Richmond on how much CPM the Hulu online video network might be making off of its premium content. He estimates that Hulu is able to charge about $30-$60 CPM. He also estimates that the online shows of Heroes is able to generate around $0.50 - $0.75 /  user / episode. And that is with just about 1 1/2 minutes of ads per show compared to the 20 minutes of ads per show that you currently see on TV.

Tags: advertising, CPM, Hulu, online video

This entry was posted on Saturday, September 13th, 2008 at 2:34 am and is filed under Business Lessons. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.