News in the online ad world has been depressing lately. Even Google is struggling, and that is really saying something. It really makes Yahoo! look expensive now. But all is not lost.

A study released by the 4th Screen has shown that mobile pre-roll video ads are working well. At least, the audience is favorable when the other content is free and the ads are well-placed with respect to the content.

The panel at MobileBeat 2008 will probably have more to say on this topic on Thursday.

Tags: advertising, mobile, video

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