Marketing to Women
Evidently, marketing to women is new and needs a revolutionary focus. Thank heavens that Omnicom Group has recognized this and has organized their top female execs with the top women studies professionals in an advisory board.
Will this committee of women organize a new ad group to advertise primarily to women? No. Will clients hire this group to create ad campaigns for women? No.
What will they do? These women execs will be able to turn loose their amazing new insights on selling to women that they gain from this committee to their current advertising jobs with Omnicom Group.
This press release describing this women’s committee reminds me of something I read in a book called “What Men Don’t Tell Women About Business”. The author described women-only meetings as henning parties since no real business or big business deals were ever accomplished and just a large amount of “clucking” went on.
I am having a hard time seeing where this committee of women will be bringing in new business with their meetings. It will be interesting to see if anything comes from this committee besides a few press releases.
Tags: advertising, Women