European/Asia Internet Usage
I need to send a big Thank You to Cheryl Contee for letting me know about some market research that comScope did almost a year ago.
Their research was to determine who in Europe is on the Internet and what are their top sites. I have to admit that I was really surprised by two of their findings. The first is that only about 11% of the population in Russia is on the Internet. Maybe part of the issue for Russia are the web sites that are available. The top three sites for most countries are things like Google or Yahoo. For Russia, I have never heard of their top sites. The second big surprise for me was how popular Microsoft’s MSN is in Europe, especially given how hard the EU has been on Microsoft for its monopoly. Wierd.
comScope also looked at the popularity of social networks, both at the total number of users and the popularity of each major social network across various regions. What is most amazing is looking at the change in the total number of users over time. Facebook recently surpassed MySpace in number of users. The growth of social networks is just super exponential.
Tags: comScope, market research, social networks