Mobile Web Today
Several good articles caught my eye today. Putting them all together, they show the promise that the mobile web has.
The first story by Colin Gibbs said that the mobile space is going to have many VCs looking to invest in the near future. In fact, the VCs that KPMG surveyed predicted that mobile would receive the highest amounts of money. As the networks improve, more people are going to use the mobile web to communicate.
Likewise, eMarketer had an article that summarized their research findings in the mobile space. The first chart showed how the iPhone is increasing demand for mobile content by making it easier for people to reach it. The second chart predicted the amount earned on advertising in mobile search. They predicted that spending on mobile search ads would almost triple this year from last year’s $34.5 million to $107.4 million this year. Google should send Steve Jobs a thank you note.
But all this rosy news includes a reminder that what really holds the mobile space back is its complicated systems and relationships. In a story once again penned by Colin Gibbs, executives in the mobile industry point out that even a simple text message branding effort can require 30 vendors to send one text message. The mobile ad space is still young and standards are still developing.
This same message was made more pointedly at AOL at the Mobile Marketing Forum last week. This market really is one in which everyone will get more if they work together to make it grow by making it easy on advertisers and users.
Tags: advertising, mobile, venture capital