Marketing for Dogs and Cats
I spent some time reading through the book, Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing. I like the cute idea and the picture of the cat on the cover, but the book did not seem to have any really new ideas. The last part of the book that you would expect to hold the secret of how to market to cats broke down into the age-old strategy of marketing to personality types like methodical and feeling. A bit of a disappointment after the initial idea.
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