http://www.geogad.com/blog/2006/12/29/lonely-planet-blue-list/ Travel in the Mobile World Tue, 06 Jan 2009 06:42:37 +0000 http://wordpress.org/?v=2.5.1 http://www.geogad.com/blog/2006/12/29/lonely-planet-blue-list/#comment-1140 Geogad Travel Shouts » Blog Archive » HispanicNet Fri, 13 Jun 2008 16:36:06 +0000 http://www.geogad.com/blog/2006/12/29/lonely-planet-blue-list/#comment-1140 [...] The last talk was given by Kul Wadhwa, Director of Business Development for Wikipedia. Wikipedia has hired Wadhwa to increase revenues without changing its non-profit status or, more importantly, alienating its 100,000 volunteers. So how do you make money with completely free-to-use-any-way-you-want content? You work with book publishers to create paper versions of your content. You partner with YouTube on providing video content on Wikipedia pages. I had also heard of an effort by Wikitravel to package their content as paper-based travel books. Don’t laugh. Lonely Planet did something very similar with their users’ travel suggestions when they published their Blue List. [...] [...] The last talk was given by Kul Wadhwa, Director of Business Development for Wikipedia. Wikipedia has hired Wadhwa to increase revenues without changing its non-profit status or, more importantly, alienating its 100,000 volunteers. So how do you make money with completely free-to-use-any-way-you-want content? You work with book publishers to create paper versions of your content. You partner with YouTube on providing video content on Wikipedia pages. I had also heard of an effort by Wikitravel to package their content as paper-based travel books. Don’t laugh. Lonely Planet did something very similar with their users’ travel suggestions when they published their Blue List. [...]

]]>